Introducing the “Win/Win” Proposal: A New Community-Driven Collaborative Tool for for DSP Empowerment

By Published On: May 7, 20261.4 min read
Introducing the “Win/Win” Proposal: A New Community-Driven Collaborative Tool for for DSP Empowerment

As a DSP service provider and proud community members, DEFT is excited to introduce the “Win/Win” Proposal. This brand-new, community-driven tool is designed to help us work together, brainstorm practical solutions, and present a united front to advocate for changes that benefit every Amazon DSP.

We have eight proposals ready for your review, comments, and discussion. We are seeking DSP who are ready to participate and collaborate. Though we are spread across the nation, our online community and this new tool allow us to work together, unified by the same goal: to improve our DSP program.

How does it work?

  1. Join as a Member: Your membership contribution allows DEFT to support our collective efforts.
  2. Access the Portal: Your membership provides access to our website portal, which includes a Community Forum and the new “Win/Win” Proposal tool.
  3. Participate in Proposals: Find one or more proposals that you find important or connect with.You can vote, submit comments, and share your ideas to help shape them.
  4. Finalize & Advocate: Once a proposal reaches a benchmark of member support and comments, we will finalize it with our legal counsel and present it as a negotiation strategy with Amazon.

Take Action. Join DEFT

You’ve heard from us about the progress we’re making, but to truly succeed, we need you. Imagine the impact we could have if all 2,500+ DSP providers in the nation worked together to improve our businesses.

Take an active role in shaping the future of the DSP program, advocate for fair policies, and position your business for sustainable growth. Join DEFT today. When we pool our frontline experiences, we transform individual frustrations into powerful, data-backed solutions that lead to operational success.