Who is DEFT
Become a part of a dedicated network of DSP professionals who are ready to make the Amazon DSP program the best it can be. Connect with peers, gain access to crucial program information, and position your DSP for success
Engage anonymously with other members to protect against retribution from Amazon.
Take an active role in shaping the future of the DSP program. Advocate for fair policies, share best practices, gain program insights, and contribute to setting new standards for excellence. Your voice matters!
Goals and Actions
The outlined goals and actions aim to address critical challenges faced by DSPs through collective efforts and strategic advocacy.
Key DEFT Focus Areas
Legal Representation
Legal Counsel
DEFT has retained legal counsel and representation from Shumaker, Loop & Kendrick, LLP, a nationally acclaimed law firm established in 1925. With over 300 attorneys and advisors with more than 555 total employees. Their authoritative representation ensures that DEFT is supported with strategic counsel in negotiating program terms with Amazon.
Key DEFT Focus Areas:
Association Support
DEFT is a chapter of the American Association of Franchisees and Dealers (AAFD).
For more than 30 years, the AAFD has promoted and advocated for fair and balanced franchise agreements and relationships, and helped thousands of franchisees form independent associations as chapters of the AAFD. A franchisee association provides a platform for members to speak with one voice, providing representation and advocacy with the franchisor, and as a negotiating body to promote the interests and rights of franchisees. An association also provides a framework for franchisees to work together, share best-practices and resources, and may be a key strategic tool for the franchisor’s long-term brand and business development.
Why Join DEFT
It's important to understand that everyone’s story is unique, and there’s no one-size-fits-all approach. Read below to see if this resonates with you.
Membership
Becoming a DEFT member is your gateway to an exclusive community built to empower growth, foster collaboration, and facilitate the sharing of invaluable insights within the Amazon DSP ecosystem. It is your chance to have a voice, secure your spot at the table, and gain the tools to level the playing field. By joining DEFT, you align yourself with a collective force dedicated to overcoming the critical challenges DSPs face through strategic advocacy and united efforts. Unlock your competitive edge today—become a member today.
Join the Movement
Submit Your Application
Fill out our brief application form.
Once we've verified your details, you're ready for the next step toward empowerment.
Formalize Your Commitment
Confirm your commitment by signing the confidentiality and legal representation agreement and paying the $1,000 annual membership fee.
Unlock Your Benefits
Gain exclusive access to our
members-only website and Association. Welcome to the DEFT-our movement is now your movement.
